{"id":425,"date":"2020-03-12T15:38:24","date_gmt":"2020-03-12T13:38:24","guid":{"rendered":"https:\/\/www.altekitaliadesign.it\/uncategorized\/the-history-of-design-the-one-less-known\/"},"modified":"2024-08-01T10:45:15","modified_gmt":"2024-08-01T08:45:15","slug":"the-history-of-design-the-one-less-known","status":"publish","type":"post","link":"https:\/\/www.altekitaliadesign.it\/en\/stories\/the-history-of-design-the-one-less-known\/","title":{"rendered":"The history of design (the one less known)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h4>A long journey through the history of Italian design<\/h4>\n<p>[\/vc_column_text][vc_column_text]The 100-year history of <strong>Altek Italia Design<\/strong> (in 2020 we celebrated a <strong>century of existence<\/strong>) is inevitably intertwined with the broader history of <strong>Italian design<\/strong>.<\/p>\n<p>We are not talking about that history of design that you can find in academic publications. We are talking about that history, certainly less known but undoubtedly just as interesting and fascinating that, in a more anonymous way, marked the last century of our country.<\/p>\n<p><strong>Folding kneeler<\/strong> chair and <strong>folding deck chair &#8221; Poltrona Delizia&#8221;:<\/strong> these are the two most representative elements that, complete with <strong>patents filed in 1957<\/strong>, have made their contribution to the design of our country.<\/p>\n<p>These two patents represent only a part of the long and rich history of Altek Italia Design. Through the past century, we have continued to innovate and influence Italian design, leaving an indelible imprint on the industry. Our story is a tribute to the craftsmanship, creativity and passion that have characterized our journey.<br \/>\nAs we celebrate our centennial, we look forward to the future with enthusiasm, continuing to push the boundaries of design and create products that combine functionality, beauty and innovation. Our mission remains to contribute significantly to the design landscape, keeping alive the pioneering spirit that has guided us for one hundred years.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;407&#8243; img_size=&#8221;medium&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;414&#8243; img_size=&#8221;medium&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<h4 class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">The Corporate Museum of Altek Italia Design: From 1920 to Today<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]The <strong>original models<\/strong> are both preserved in Altek Italia Design&#8217;s <strong>corporate museum<\/strong>, where the company&#8217;s history is traced from 1920 to the present day.<\/p>\n<p>From the first wooden chairs, with hand-stuffed seats, of the 1920s-30s, to the first commercial successes of the 1960s, to the innovative shapes of the 1990s. An interesting folding chaise longue prototype made by <strong>Ron Arad<\/strong> and the &#8220;Baba&#8221; stool, designed by <a href=\"https:\/\/www.altekitaliadesign.it\/en\/designers\/sergio-mian\/\">Sergio Mian<\/a>, stand out in the 1990s. The Baba stool became a <strong>symbol of the <a href=\"https:\/\/www.altekitaliadesign.it\/en\/stories\/clint-eastwood-and-the-empty-chair-or-rather-the-baba-barstool\/\" target=\"_blank\" rel=\"noopener\">U.S.<\/a> presidential election campaign<\/strong> in 2012.<\/p>\n<p>To visit the museum you can make an appointment by calling <a href=\"tel:+390445316500\">0445\/316500<\/a> or come to the office at Via Vegri, 40 in Zan\u00e8 (Vicenza).[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The\u00a0\u201calmost 100 years story\u201d\u00a0of Altek Italia Design is part of the larger\u00a0history of the Italian design.<\/p>\n","protected":false},"author":1,"featured_media":1053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The history of design (the one less known) | Altek Italia Design S.r.l.<\/title>\n<meta name=\"description\" content=\"History of Altek design: from the wooden chairs of the 1920s to the commercial successes of the 1960s, to the innovative shapes of the 1990s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altekitaliadesign.it\/en\/stories\/the-history-of-design-the-one-less-known\/\" 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