Exhibition organization and international collaboration

Altek Italia Design was selected, along with 40 other Italian companies, to participate in the prestigious interactive digital exhibition “Autonomous Exhibition for Italian Contracting” – “Italian Interior Design Days,” held from December 9 to 15, 2020. This selection is a significant recognition of our commitment and excellence in the design industry.
The autonomous exhibition was organized by ICE Rome, in collaboration with the Italian Trade Agency (ITA) in Berlin and Heinze GmbH. This event was attended by 15 companies already active in the contract channel, all with a proven track record in implementing projects abroad. These companies, including Altek Italia Design, were selected for their high level of design and innovation.
The event was not limited to the display of products but also offered a series of high-profile lectures focusing on the latest design trends. Some of the top speakers from the German and Italian architectural scene participated as speakers, making the event a unique opportunity to deepen knowledge and expertise in the field of design.

Specialized audience, a success for Altek

The digital exhibition attracted more than 500 participants, including German architects, interior designers and buyers. Each participating company had an exhibition space of 9 square meters (3×3) to showcase their products and samples. Altek Italia Design had the opportunity to connect with a highly specialized audience of approximately 100-150 general contractors and architects. These professionals were selected through a targeted distribution of invitations, ensuring that each contact was highly relevant to our industry.